Driving Growth Through
Digital Precision.
Media Buyer & Digital Operations specialist with 6+ years scaling ROI-positive campaigns across MENA.
About Me
Results-driven Digital Operations and Marketing Professional with over 6 years of experience optimizing user experience, managing digital platforms, and executing multi-channel marketing campaigns. Skilled in applying UX best practices, usability testing, and analytics to enhance customer journeys. Proficient in Microsoft 365, CMS platforms, HTML/CSS/JavaScript, SEO, and web analytics, with a proven ability to lead cross-functional teams and deliver measurable growth. Seeking a role where I can apply both technical expertise and strategic leadership to scale digital platforms and improve operational efficiency.
Career Journey
2024 – Present
Senior Media Buyer & Operations Specialist
Firm Industries | UAE
- Applied UX best practices and customer feedback analysis to optimize paid media landing pages, boosting lead conversions by 65% in 6 months.
- Managed multi-million-dollar marketing budgets with strong ROI performance.
- Improved operational efficiency by 40% through workflow automation in Microsoft 365.
- Enhanced data security practices, aligning CRM operations with data privacy regulations.
- Directed a 5-member marketing team, ensuring consistent application of brand style guides.
2024 – 2025
Senior Media Buyer
Icons Coffee Couture | UAE
- Executed UX-driven digital campaigns for GCC franchise launches, increasing customer acquisition by 20%.
- Increased monthly sales revenue by 35% by aligning paid media with promotional initiatives.
- Improved loyalty program engagement by 30% via CRM-based retargeting strategies.
- Ensured cross-browser compatibility and performance improvements across digital assets.
2022 – 2024
Marketing & Team Manager
Winnerforce & Columbus Tactical Gear | Lebanon
- Oversaw a cross-functional team of 10+, driving 70% e-commerce sales growth.
- Coordinated content management systems (Shopify, WordPress) and applied style guides consistently.
- Reduced response time by 40% by implementing a new cloud-based CRM system.
- Supported troubleshooting and optimization of web performance issues.
2019 – 2021
Marketing Manager
Dynamic Agency | Lebanon
- Led a team of 6 specialists in delivering multi-platform digital projects.
- Scaled a key client's business by 120% in 2 years through SEO and targeted digital campaigns.
- Deployed Microsoft 365 solutions to streamline reporting and project management.
- Delivered digital content creation and editing using Adobe Photoshop and Canva.
Core Competencies
Digital Platforms & UX
Usability testing, user feedback analysis, responsive design, cross-browser troubleshooting.
Technical Skills
HTML, CSS, JavaScript, CMS (WordPress, Shopify), Microsoft 365 Suite.
Web Analytics & SEO
Google Analytics, GTM, SEMrush, SEO strategy implementation.
Cloud & Security
Familiarity with AWS & Azure, knowledge of data privacy and compliance best practices.
Digital Content Creation
Adobe Photoshop, Canva, campaign-based design, branding consistency.
Project Leadership
Cross-functional team management, operations optimization, campaign execution.
AI-Powered Tools
Leverage AI to get instant, tailored content based on my full professional profile.
AI CV Summary
Generate a dynamic, professional summary of my career highlights.
AI Cover Letter Assistant
Enter a job title and company to instantly draft a tailored cover letter.
Let's Build Together
I'm open to consulting and full-time opportunities. Let's connect to discuss how my expertise can drive growth for your brand.